BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Medilink Midlands - ECPv6.15.18//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Medilink Midlands
X-ORIGINAL-URL:https://staging.medilinkmidlands.com
X-WR-CALDESC:Events for Medilink Midlands
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20250330T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20251026T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20260329T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20261025T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20270328T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20271031T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20260119T083000
DTEND;TZID=Europe/London:20260120T180000
DTSTAMP:20260407T102606
CREATED:20251008T121706Z
LAST-MODIFIED:20251008T121706Z
UID:38659-1768811400-1768932000@staging.medilinkmidlands.com
SUMMARY:SEHTA - Breaking into the U.S Market: From access to Adoption Masterclass
DESCRIPTION:  \n\nDate: Monday 19th & Tuesday 20th January 2026 \nTime: 08:30 – 18:00 (GMT) \nVenue: Hill Dickinson\, Broadgate Tower\, 20 Primrose Street\, London EC2A 2EW \nThis 2-day programme is designed to give European healthcare innovators\, from start-ups through to Series A and B companies\, the best possible chance of entering and scaling in the U.S. market. \nIts unique approach focuses on U.S. Healthcare Market Access and Reimbursement: how to navigate CMS\, private payers\, coding systems\, and regulatory dynamics. Alongside these technical essentials\, delegates will also explore two critical enablers of adoption: \n\nMarketing and brand clarity: How to communicate value in a noisy U.S. market using purpose\, positioning\, and the EmotivData™ methodology.\nEducation and KOL engagement: How to design structured education and stakeholder programmes that drive confidence\, trust\, and adoption.\n\nTogether\, these three strands provide participants with a comprehensive roadmap\, from securing access to building adoption and sustainable growth. \nNot a member of SEHTA?  Register here for FREE basic membership \nPlease click here to complete our Expression of Interest \nTicket Prices  \nSEHTA/Medilink Members – £1\,600 +VAT \nNon-Members – £1\,900 +VAT \nAdditional Delegates:  £500 +VAT pp \nTo Secure Your Place:
URL:https://staging.medilinkmidlands.com/event/breaking-into-the-u-s-market/
LOCATION:Hill Dickinson\, Broadgate Tower\, 20 Primrose Street\, London EC2A 2EW\, Hill Dickinson\, Broadgate Tower\, 20 Primrose Street\, London\, London\, EC2A 2EW\, United Kingdom
CATEGORIES:Medilink Partner Event
ORGANIZER;CN="SEHTA":MAILTO:info@sehta.co.uk
END:VEVENT
END:VCALENDAR