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SUMMARY:Innovation and Business Strategy
DESCRIPTION:This two day training course run by Medilink will help companies optimise their innovation process to improve the probability of commercial success.  Discover ground breaking tools and methodologies to identify opportunities\, uncover unmet clinical needs and learn how to translate these into product design. Techniques covered across the two days include ethnography\, lead users\, competitor analysis\, portfolio planning tools\, concept enrichment and selection and business case preparation.\n\nWhat does this course cover?  \n\n\nWhy the UK fails to translate invention to innovation\nInnovation strategy and vision including portfolio planning to create and innovative culture in your workplace\nIdentifying unmet customer needs and how to translate these into concept design\nEvaluating new technologies\nHow to build a business case/research proposal\n\n\nFor more information please contact: \nVanessa Bailey\, Events Coordinator\, Medilink West Midlands \nBecky Sharpe\, Project Leader: Marketing & Events\, Medilink East Midlands\n\nTo book your place\, please click here to register online. 
URL:https://staging.medilinkmidlands.com/event/innovation-and-business-strategy/
LOCATION:Millenium Point\, Curzon Street\, Birmingham\, B4 7XG\, United Kingdom
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