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SUMMARY:LATi Workshop: Story - the most powerful business tool (n)ever invented
DESCRIPTION:As a scientist or engineer\, you are brilliant at inventing things. You are innovative. Push the boundaries. Make breakthrough discoveries. Develop products and services that transform lives. But\, do people know? \nWhether you’re building your brand in the marketplace\, motivating employees to buy in to your strategy or convincing investors that you’re a good bet\, attracting and keeping audiences is a vital business challenge. \nStory is the answer. \nIn this workshop\, we’ll explore the art and science of story\, and investigate how our favourite TV dramas can teach us a thing or two about engaging people and standing out from the crowd. \nAn engineering graduate and survivor of a corporate career\, Anthony now leads a team that uses story to help organisations communicate ideas that are often complex and difficult. In his spare time\, he’s a closet writer – a closet he intends to emerge from one day. \nThere will be plenty of time for networking over a cuppa. \nTo find out more about this event or register your place\, please click here. This event is free to the LATi community. Guests are kindly asked to make a donation of £25 to attend this event.
URL:https://staging.medilinkmidlands.com/event/lati-workshop-story-the-most-powerful-business-tool-never-invented/
LOCATION:Dock\, Pioneer Park\, 75 Exploration Drive\, Leicester\, LE4 5NU
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