Date: Tuesday 13th January
Time: 10:00am – 12:15pm
Location: Online (Goto Webinar)
We’re excited to announce the third in a series of three WMHTIA Cluster Events taking place over the coming months. Focusing on helping innovators navigate digital transformation in alignment with the NHS 3 Radical Shifts 10 year plan.
WMHTIA Cluster Event – Prevention – Innovating for a Healthier Future – Helping innovators navigate digital transformation in light of the NHS 10-Year Plan
Event Agenda
10:00 AM – 10:05 AM
Welcome & Housekeeping
10:05 AM – 10:25 AM
Insight 1: Navigating Regulation Between Wellness and Medical Devices
Speaker details to follow
Understand the blurred line between wellness products and regulated medical devices — including what innovators must know to avoid compliance risks and bring credible, safe products to market.
Q&A: 10:25 – 10:30
10:30 AM – 10:50 AM
Insight 2: Engaging with the Wellness and Mindfulness Market
Speaker details to follow
Explore consumer trends in preventive health and wellbeing — including strategies for building trust, creating value, and scaling solutions that resonate with modern health-conscious users.
Q&A: 10:50 – 10:55
10:55 AM – 11:15 AM
Insight 3: NHS Perspectives on Preventive Innovation
Speaker details to follow
Gain insight into how the NHS is thinking about prevention, and how innovators can align with health system goals, pilot initiatives, and secure support for upstream interventions.
Q&A: 11:15 – 11:20
11:20 AM – 11:30 AM
Open Networking Break
11:30 AM – 12:00 PM
Interactive Workshop: Overcoming Barriers in Preventive Health Innovation
Join a collaborative discussion to unpack common challenges, such as:
- Evidence & Evaluation: Proving value and impact of early-stage preventive solutions.
- User Engagement: Building lasting user adoption and trust in low-touch interventions.
- Funding & Commissioning: Finding sustainable business models for products that prevent rather than treat.
- Regulatory Ambiguity: Managing grey areas between consumer wellness and clinical claim
- Equity & Access: Ensuring solutions are inclusive and reach underserved populations.
12:00 PM – 12:15 PM
Reflections & Closing
Wrap-up of themes, key learnings, and how to continue the conversation beyond the event.
This event forms part of the West Midlands Health Tech Innovation Accelerator (WMHTIA) event series. Medilink Midlands are one of a consortium of delivery partners for the WMHTIA, a project funded by the Department for Science, Innovation and Technology, Innovate UK and West Midlands Combined Authority (part of City Regions).
