BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Medilink Midlands - ECPv6.15.19//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Medilink Midlands
X-ORIGINAL-URL:https://staging.medilinkmidlands.com
X-WR-CALDESC:Events for Medilink Midlands
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Europe/London
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20220327T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20221030T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20230326T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20231029T010000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:+0000
TZOFFSETTO:+0100
TZNAME:BST
DTSTART:20240331T010000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:+0100
TZOFFSETTO:+0000
TZNAME:GMT
DTSTART:20241027T010000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=Europe/London:20230314T093000
DTEND;TZID=Europe/London:20230314T113000
DTSTAMP:20260408T232718
CREATED:20230217T072641Z
LAST-MODIFIED:20230223T120139Z
UID:22278-1678786200-1678793400@staging.medilinkmidlands.com
SUMMARY:Selling into the NHS & Understanding your Market
DESCRIPTION:This online event is part of the West Midlands Academic Health Science Network (WMAHSN) industry event programme\, aimed to support the West Midlands innovation ecosystem\, and to make the West Midlands healthier\, more productive and deliver the best possible clinical outcomes for patients. \nCLICK HERE TO BOOK YOUR PLACE\nThis webinar will provide you with an overview of the fundamental steps you need to take to  understand your market\, and your customer (NHS). Our guest speakers will share their expert knowledge in selling and preparing businesses to gain access to and sell into the NHS and health care providers. Offering advice and guidance on what is required by the NHS and others to initiate and make a sale of medical innovation. \nHear from Kate Pym\, Managing Director of Pym’s Consultancy Ltd who will cover: \n\nTimeline considerations\n\nMarket evaluation and assessment\nCustomer discovery\nFunding\nMarketing\nSales\nProduct development pipeline\nExit strategy\n\n\nUnderstanding Your Market\n\nStructures and services within the NHS\nIntegrated Care – ICS\nMarket entry points\nCompetitor analysis\nMarket size\nMarket value\nQoF\, CQUINS\, PbR\, national strategies\nInternal market competition (NHS vs private work)\n“it’s different here” – working at a trust level\n\n\nUnderstanding Your Customer\n\nFocusing on a point of access\nPosition of product/service in clinical pathway\nIdentifying buyers and stakeholders\nIncentives and drivers for stakeholder\nBudgets and autonomy\n\n\n\nOur second guest speaker\, Bob Roopra\, Managing Consultant of Roopra Medtech Consulting\, will expand on this subject\, and offer real life examples and re- affirm\, ‘it’s all about the plan!’ \nIncluding: \n\nPreparing a business to sell its new innovations into the NHS\nKey items a company must consider\nExamples of big and small medtech business – their success and lessons learnt\, and how the correct approach and preparation can lead to benefits\, such as funding and investment.\nSteps to successful launches and sales. \n\nSpeaker profiles: \nKate Pym AMIHM (mid)\, Managing Director of Pym’s Consultancy Ltd \nPym’s Consultancy Ltd is an independent consultancy providing services for SMEs and universities supporting grant applications\, responses to tender and commercialisation \nKate has over 25 years’ experience of working in Health and Social Care for companies\, including Allergan Inc.\, AstraZeneca\, Mitie and Baxter Healthcare. With a focus on innovative products and services. She has worked across the NHS\, public\, private and third sectors to produce patient-centred\, high quality\, outcome based services and facilitate the market entry and growth of new products. \nKate’s experience covers: Product launches\, writing winning bids\, working with commissioners to model population outcomes\, designing\, selling and mobilization of new health\, social care and integrated services. She has a clear focus on outcomes and what is required to demonstrate them\, with a view to market entry\, extension and expansion of constructive innovation. \nBob Roopra MBA FCMI\, Managing Direcor of Roopra Medtech Consulting Ltd. \nBio/photo to follow.
URL:https://staging.medilinkmidlands.com/event/sellingintothenhsknowyourmarketrket/
LOCATION:Online
CATEGORIES:Medilink Midlands Event
ORGANIZER;CN="Zoe Heather":MAILTO:info@medilinkmidlands.com
END:VEVENT
END:VCALENDAR