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DTSTART;TZID=Europe/London:20230613T100000
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UID:23804-1686650400-1686654000@staging.medilinkmidlands.com
SUMMARY:EMAHSN Innovation Academy - Live Q&A - Module A: Understanding the NHS Structure: Insight from a Commissioning / Trust Perspective
DESCRIPTION:The East Midlands Academic Health Science Network Innovation Academy is open to anyone to register. Once registered\, participants will have access to a range of modules\, each including a webinar\, live Q&A session with the experts and online resources. The webinars are available on demand\, accessible at any time\, with a live Q&A session for each module being scheduled during 2023. \nFor further details/to watch the ON-DEMAND webinar or join the live Q&A session please CLICK HERE to Sign up for the Academy and to register for this module.\nThe NHS Environment can be a tricky place to navigate. This module recognises this and breaks it down into smaller chunks. Every organisation is different\, the NHS included. This module\, delivered by David Williams and Suzanne Horobin\, covers the NHS structure and environment\, and is a must watch for anyone looking for insight into how to get through the front door of the NHS. \nSpeakers: \n \nDavid Williams\, Director of Strategy and Business Development at Leicestershire Partnership NHS Trust & Northamptonshire Healthcare NHS Trust \n \nSuzanne Horobin – Head of Innovation Pipeline Development. East Midlands Academic Health Science Network
URL:https://staging.medilinkmidlands.com/event/emahsn-innovation-academy-live-qa-module-a-understanding-the-nhs-structure-insight-from-a-commissioning-trust-perspective/
LOCATION:Online – GoToMeeting
CATEGORIES:Medilink Midlands Event
ORGANIZER;CN="Teresa O'Rourke":MAILTO:info@medilinkmidlands.com
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DTSTART;TZID=Europe/London:20230627T130000
DTEND;TZID=Europe/London:20230627T140000
DTSTAMP:20260412T041243
CREATED:20230329T133001Z
LAST-MODIFIED:20230623T100459Z
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SUMMARY:EMAHSN Innovation Academy – Live Q&A – Module E: Budget Impact and Benefit Analysis
DESCRIPTION:The East Midlands Academic Health Science Network Innovation Academy is open to anyone to register. Once registered\, participants will have access to a range of modules\, each including a webinar\, live Q&A session with the experts and online resources. The webinars are on demand\, so can be accessed at any time\, with the live Q&A session for each module being scheduled throughout 2023. \nFor further details/to watch the ON-DEMAND webinar or join the live Q&A session please CLICK HERE to Sign up for the Academy and to register for this module.\nIn this module\, you will explore the importance of understanding value\, along with understanding the desirability and affordability of your innovation. It will help you to take into account the perspective of an organisation considering adopting or supporting your innovation\, including what they would be looking for. This perspective helps you to identify the benefits of your innovation as well as the value versus financial savings. \nAn often ‘ignored’ element in many analyses is the ‘cost’ of change and the ‘cost’ of an innovation\, this is explained and detailed here to articulate why and how these should be calculated to ensure accuracy and also credibility. Desirability and affordability are key traits for your innovation to be a success\, and this webinar makes you think about what traits your innovation has in order to be desirable to customers. \nPresenter\n \n  \n  \n  \n  \n  \n  \nGlen Howard – Health Analytics Programme Manager\, EMAHSN 
URL:https://staging.medilinkmidlands.com/event/emahsn-innovation-academy-live-qa-module-e-budget-impact-and-benefit-analysis/
CATEGORIES:Medilink Midlands Event
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DTSTART;TZID=Europe/London:20230628T100000
DTEND;TZID=Europe/London:20230628T110000
DTSTAMP:20260412T041243
CREATED:20230531T170829Z
LAST-MODIFIED:20230630T075156Z
UID:23830-1687946400-1687950000@staging.medilinkmidlands.com
SUMMARY:WEBINAR: How to Develop and Deliver a Successful Marketing Strategy for Life Science Companies
DESCRIPTION:Does your promotional material lack direction and focus? Are you pressured into going straight into tactics without giving real thought to marketing strategy and ‘big picture’ planning? In this Life Sciences Marketing Special Interest Group (SIG) webinar\, we will be discussing the core elements of a marketing plan. \nA marketing plan is essential\, not only to help you organise everything that you need to do\, but also to ensure that you think about what you want to achieve. It will help you identify your target audience\, outline what differentiates you from competitors\, ensure your messaging is aligned to your audience needs\, and help you to select the right tactics and channels. Ultimately\, your marketing plan is a roadmap to guide you towards your goals and objectives. Delivered by Robin Bodicoat\, Head of Marketing for Touchlight\, this session will provide you will the tools to develop the most impactful route. \nThis free-to-attend event is held as part of the INSTILS programme – a project part-funded by the European Regional Development Fund\, click here to be re-directed to further information about the project. This event is classed as State Aid to participating businesses\, the value of which is £127\, but is delivered completely free of charge to participants. \nPlease note: whilst this event is held as part of the INSTILS programme\, attendance is not restricted to companies in the Derby/Notts area and is open to all. \nDURATION: 1 hour \nSpeaker profile \n \nRobin Bodicoat\, Head of Marketing\, Touchlight Genetics \nRobin is the CIM qualified\, Head of Marketing at Touchlight Genetics\, a London-based biotech company focused on the discovery and development of DNA-based genetic medicines\, including DNA vaccines and gene therapies. He is also an active Board Member of the BMC (Business Marketing Club)\, which is the independent voice of the B2B marketing industry. He has 20+ years’ experience in Life Sciences\, Pharma and Healthcare\, with knowledge in marketing campaign planning and strategy\, and brand development. In 2017\, he managed the global re-brand of Quotient Sciences.
URL:https://staging.medilinkmidlands.com/event/how-to-develop-and-deliver-a-successful-marketing-strategy-for-life-science-companies/
LOCATION:Online via GoToWebinar
CATEGORIES:Medilink Midlands Event,Project Event
ORGANIZER;CN="Teresa O'Rourke":MAILTO:info@medilinkmidlands.com
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