V Formation is thrilled to announce the promotions of two members of our team. Amy Cooper is promoted to Account Manager: Digital Marketing and Lucy Wharton to Account Manager: PR.

Homegrown talent, both Amy and Lucy joined V Formation as interns on the Nottingham Internship Scheme after completing English degrees at the University of Nottingham in 2017 and 2018 respectively.

Amy uses her extensive digital marketing expertise, from Google Ads to SEO, to implement tactical marketing strategies for V Formation’s clients. She is responsible for designing marketing collateral and ensuring brand consistency across all platforms and also delivers digital training to the V Formation team.

As Account Manager, Amy will continue to manage client aSue, Amy and Lucy picturedccounts and lead creative campaigns for clients, specialising in the life sciences sector.

Amy says: “I am incredibly grateful for the experiences and skills I have gained whilst working at V Formation and am eager to develop them further as Account Manager. I have enjoyed working with such a varied client base, from life sciences businesses to technology companies, and being able to apply my skills to ensure our clients are at the very top of their game.”

With a strong writing background, Lucy is responsible for delivering specialist, proactive and tactical PR services and support, securing earned media coverage, and writing articles for a wide range of audiences and platforms. In her new role as Account Manager, she will lead client PR campaigns and manage and support junior members of the PR team.

Lucy comments: “I am delighted to be progressing my career at V Formation and working with our growing roster of ambitious clients to communicate their competitive edge. I am particularly looking forward to working with junior members of team to help develop their PR skills and expertise. I would like to thank V’s directors Hilary and Sue for their continual support, and look forward to the challenges and opportunities this new role will bring.”

V Formation director Sue Carr comments on the promotions

“It has been fantastic working with Amy and Lucy and supporting their progression from interns to Account Managers; we couldn’t be prouder of their achievements. They are both extremely talented and hardworking, and bring immense value to both our team and our clients. At V Formation, we are committed to investing in and encouraging the development of our team and look forward to seeing Amy and Lucy flourish in their new roles.”

To find out more about the team at V Formation, click here.

Latest Opportunities

NIHR Innovation Catalyst - June 2026

Overview Opportunity status: Opening soon Type: Programme Opening date: 9 June 2026 at 1:00 pm…

Seeking industry collaborator specialising in small-interfering RNA (siRNA) drug delivery systems

Aim The Open University is seeking an industry collaborator to join a consortium including world-leading…

Join our launch webinar on 17 June for information and guidance on collaborating with the NIHR HRC-DDR and MD-TEC

The NIHR HealthTech Research Centre in Devices, digital and robotics aims to support the safe, effective and…

Latest News

Future Talent Laboratory expands to strengthen medtech and life sciences workforce pipeline

The West Midlands is set to play a leading role in addressing the UK’s growing…

B13 - Why custom software is no longer just for enterprise

TechWM x B13 Digitalisation Programme launched 50 funded AI feasibility reports For a long time,…

Built on Precision: Airology Celebrates 30 Years of Cleanroom Innovation

Airology, a leading provider of advanced cleanroom and controlled environment solutions, proudly celebrates its 30th…

Your innovation deserves recognition

The Medilink Midlands Awards are now open, celebrating outstanding innovation across the region’s medtech and life sciences sector.

With 10 categories to enter, now’s the time to showcase your achievements.
Extended Deadline Date: 16th January

Start your application today.

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​

Almost There! Just Tell Us a Bit About You​